Roger Peverelli (46) is a partner at VODW Marketing and an expert when it comes to innovation.
He is and has been involved in the creation of a range of new products and service concepts, as well as entire new businesses for a number of blue chip financial services companies across the globe. Concepts that target specific consumer segments, such as the mass affluent, or leverage specific channels, such as the internet. In each case the concepts build on in-depth consumer insights, compelling and distinctive value propositions and disruptive marketing, resulting in accelerated top line and bottom line growth.
Roger has worked in virtually every European country as well as the United States, the Middle East and Asia.
Prior to joining VODW Marketing, Roger graduated with honours from the Eindhoven University of Technology and worked for a brief period in advertising.
Roger has published numerous articles and interviews on innovation, branding, ebusiness and related topics.
He is frequently invited to chair conferences and give lectures.
'The Future of Finance. Megatrends beyond the crisis' is his second book. He previously co-published (in Dutch) 'De marketeer in de wolken', a book on how marketing should leverage IT.
Roger is a board member for the Netherlands Film Festival and advisor to Warchild, the Microcredits for Mothers Foundation, and the More Than Football Foundation.
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